This week, leading child safety brand, BRITAX is proud to announce its dual headline sponsorship of the 2013 Bliss Buggy Push alongside sporty outdoor stroller brand, BOB. The initiative involves a series of family-friendly 5km buggy walks across the UK, designed to help raise money for Bliss, the special care baby charity.
Bliss is a UK charity working to provide the best possible care and support for all premature and sick babies and their families. One in every 9 babies is born premature or sick – that is around 80,000 babies every year – with one being admitted to special care every six minutes.
Bliss is encouraging people all around the country to organise their own Buggy Push in their local area between May and December 2013, with the flagship London launch event taking place in Regents Park on 25 May. As well as BRITAX and BOB, Bliss is supported by Cbeebies presenter Katy Ashworth who will be there to meet participants and start the London Buggy Push. For more information visit www.bliss.org.uk
The Bliss Buggy Push series is Bliss’ most successful family fundraising event, engaging mums, dads and young children to come together to raise money for the charity. To mark the launch of the sponsorship, BRITAX will be giving away one of its latest pushchairs, the BRITAX affinity on the Britax Facebook page.
Bengi Bingol Yalcin, UK Marketing Manager at BRITAX remarks, ‘As parents ourselves we are so proud to be able to support such a worthy cause and get involved in events that see parents get up, out and active with their families. The Bliss London Buggy Push marks the launch of two of hotly anticipated pushchairs, the BOB sporty stroller from BRITAX which is perfect for really active families and the design led, super smart BRITAX affinity pushchair which should get the heads turning of fashion conscious parents.’