A Tiny Dose of Love with Comfort Pure

Comfort, the UK’s number 1 fabric conditioner for sensitive skin is proud to introduce NEW Comfort Pure Ultra-Concentrated!

This product promises the same loved Comfort Pure but from an ultra-concentrated format, perfect for caring for you and your family’s sensitive skin.

The brand new formula not only provides exceptional softness and the same much loved light and delicate Comfort Pure fragrance, but also a low level of perfume inclusion with no added dye.

The product is ideal to use on your baby’s delicate skin and keep your little ones clothes soft in order to avoid skin irritation. Comfort Pure’s skincare research is also recognised by the British Skin Foundation, and the formulation is dermatologically tested and especially for people with sensitive skin.

The new formulation lasts for an impressive 38 or 64 washes despite its small pack size. It has been expertly developed to provide a combination of softness and freshness from wash to wear.

Fernanda Tubini-Roberts, Marketing Manager for Comfort comments: “We know that consumers are looking for sensitive formulas from their fabric conditioner, but without compromising on softness.  Comfort Pure Ultra Concentrate provides the same outstanding kind-to-skin performance consumers expect, but in a smaller convenient pack size. Offering great value for money, only one tiny dose of Comfort Pure Ultra Concentrate is needed per wash.

We were sent Comfort Pure Ultra Concentrated to review and I was really impressed with how long such a tiny bottle lasted.

You simply measure the right amount out in the cap and add it to the softener section of the drawer and let it work its magic. I have a new LG Truesteam 10kg washing machine and this tiny amount of fabric conditioner works perfectly on my washing.

I used Comfort Pure fabric softener regularly as it is one of the few that does not irritate my sensitive skin, but I will certainly be switching to the Ultra Concentrated in the future as it takes up much less cupboard space too.

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