5 Luxury Brands Worth Investing in in 2020

Vivienne Westwood is well known for the concept of buy less, choose wisely and make it last. This concept is all about investing in quality over quantity. Quality, durability and craftsmanship are important factors, but when it comes to investment value, an item’s ability to withstand the test of time and its rarity can also come into play. So, bearing all of these things in mind, here are some of the best luxury brands worth investing in in 2020:


Everyone’s heard of the luxury brand Chanel. They’re not only popular for their amazing bags, but they also produce a pretty good range of perfumes.

In 1955, Chanel first introduced the 2.55 Chanel bag at a cost of £230. In 1999, this same beg was re-introduced once more, but this time with a new name – the Chanel Medium Classic Flap Bag. This bag was re-marketed at £1150. In 2020, this bag is now worth over £5400. Overall, between 2010 and 2015, this one bag increased in value by 71.92%. This outperforms even the S&P 500 and housing prices!

No matter whether you’re buying an item of clothing, a piece of custom jewellery or a bag from Chanel, their timelessness is inarguable. We can see this in their resale prices. As Coco Chanel (the founder of Chanel) once said: “Fashion fades, only style remains the same.” It is clear that this is true with the ever relevance of the brand.


The material used in the construction of a watch often plays a huge part in its popularity or lack thereof. People will often look at this factor before choosing to invest in a watch. And, this is one of the main reasons why Rolex watches remain so popular today. Rolex watches are made from the highest quality steel, meaning they’ll last a lifetime and will continue to look good for years to come.

Evidence has shown us that Rolex watches (that are well looked after) increase in value over time. In actual fact, some Rolex watches that were purchased in the ‘70s have increased in value from approximately £200 to over £85,000. This is why Rolex is such a good brand to invest in in 2020.

The Rolex Daytona is currently one of the most popular watches available to buy in the UK. Not only is it sophisticated, it’s stylish too. Here is an example of a Rolex Daytona that doesn’t decrease in value. Not only can you buy the Rolex Daytona watches on CHRONEXT, but you can also find other coveted watches via their site. Research has shown that Rolex watches are likely to continue to grow in popularity over the next few years. This means that Rolex is the perfect luxury brand to invest in in 2020.

Saint Laurent

In 2010 Hedi Slimane was appointed creative director of Saint Laurent. At the same time, the resale value of this luxury brand increased considerably. And, if you didn’t already realise, the resale value of products can be affected by who the creative director was at the time.

Hedi Slimane made the brand more elegant and edgy. He also dropped the word Yves for Yves Saint Laurent. As soon as Slimane took over the brand, sales shot up, particularly in the ready to wear section. This was because he managed to produce a range of new but well-tailored casual wear that was timeless yet trendy too.

Recently we saw Anthony Vaccarello take over as creative director of Saint Laurent. He has continued to improve the brand. This is why Saint Laurent is a great choice of luxury brands to invest in in 2020.


Also regarded as a luxury brand around the world, Cartier is a watchmaking and jewellery company that has their headquarters in Paris. Cartier designs jewellery and watches as well as other goods including fragrances, eyewear and accessories for men and women. Their products continue to be recognised globally. Cartier currently has over 200 stores in approximately 125 countries around the world. They also have an online store. If you’re looking for a brand to invest in in 2020, then Cartier is a brilliant option for you.

Louis Vuitton

Everyone loves Luis Vuitton bags. Not only are they stunning, but they’re also timeless. In fact, bags that are kept in excellent condition can retain up to 80% of their retail price. Louis Vuitton bags are extremely well made and durable which is why this brand is likely to remain popular over the next few years.

Owning expensive luxury brands is an indication of prestige, status and power. Wealthy individuals often demand more luxury brands in order to showcase their wealth. Thanks to this, the luxury market has grown significantly over the last few years and we don’t expect this to change any time soon. Which luxury brand will you choose to invest in?

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