Knowing how to take high-quality product photos will ensure your products sell and get the recognition they deserve. In an overcrowded business market, high-quality photos are essential for both online and offline stores. This article explores 5 ways that high-quality photos can enhance your business products and how to take them. Read on for more!
Professionalism
If you are looking to maintain a professional appearance, your product photos must look the part. You wouldn’t see any of the big high street fashion brands posting a blurry mirror selfie. For customers to take you seriously, your imagery should be serious too. This means excellent photos that look professionally shot, have great lighting, and are not blurred.
For business owners that do not know a thing about taking good product photos, it may be beneficial to hire a photographer. Howlett Photos offers still life photography in London, for businesses looking to upscale their product photos and create the best visual merchandising. You can check out their recent blogs for more information and photography tips at howlettphoto.com.
Credibility
You simply cannot afford to turn customers off with a bad reputation, making credibility an important subject matter. When a shopper comes across your product online, they are less likely to find your business credible if you have blurry, poor-quality product photos. This is especially the case if you are a start-up or small business. If you haven’t yet made an impact online, some customers may worry that you are not a real company and will not do business with you.
Bad quality images show a lack of care in your business, which customers may associate with poorly made products. It can immediately turn a customer away, which is exactly what you don’t want. To prove your credibility to an audience, your product images should look professional. Use a tripod to reduce the risk of blur and watch some YouTube tutorials to understand how to take great photos and edit them.
A Picture Speaks A Thousand Words
Product photos create a visual narrative for the viewer. As your product imagery needs to tell a story to the customer it should be obvious what the product is and how it is used. A potential customer is more likely to be interested in the product when they understand what it is, without having to read a description first. When taking product photos, you should always have the product as the star of the show and work around it.
A shopper that has not seen your product before and doesn’t recognise the brand should be able to tell exactly what the product is, just from the photo. If you have overcrowded photos, your products are less likely to be seen or understood. Sometimes, a simple and minimalistic approach is best. As consumers can access information at the click of a button, people get bored if they have to read massive amounts of text, so make sure your images say everything that is needed.
Brand Recognition
Creating high-quality images is a sure-fire way to get noticed, which in turn improves brand recognition. Why is this important? When a customer recognises a brand, they are more likely to remember it the next time they require a similar product. It can also improve your brand reputation and credibility, as a well-known brand can build trust with the customer.
When you go to create your product images, make sure that your logo or branding is within every shot and is consistent throughout your store and advertising. To further improve brand recognition, you should stick to the same style of product photos and similar colour schemes, as this brings a sense of continuity. This will lead to customers recognising your photos even before they see the product.
Standing Out
Trying to stand out from the crowd in an online or offline store is not easy. When you have little money for marketing and advertising, your business should do everything it can to improve product photos. Whether you use these on your selling pages or across your social media accounts, a high-quality image can not only enhance your products, but it can also sell them.
When looking at ways to stand out, take ideas from other recognised brands and make these your own. You may want to make use of modern technologies here, such as using 360-degree photos. Your packaging and branding should also be distinctive and interesting, as this will make your products stand out further.
Creating high-quality photos can enhance your business products, as it looks professional and improves credibility. As a picture can tell a story, you can use this to your advantage when creating a visual campaign that attracts your target audience. Remember, an established brand is a happy brand, so try to make your imagery stand out from the competition and be easily recognisable.
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