Making sales is fundamental to generating profits. If you can boost sales and lower or maintain running costs, you can maximise profits. In this guide, we’ll outline some practical ways to help your business thrive by increasing product sales.
Review and adapt your marketing strategy
The first step when you’re on a mission to supercharge sales is to review and adapt your marketing strategy. Marketing campaigns should enable you to reach your target audience, raise brand awareness and encourage shoppers to buy your products. Collecting and analysing data is an excellent way to track progress, highlight weaknesses and make well-informed decisions.
Marketing trends and consumer habits and preferences change and evolve, so it’s crucial to modify and tweak your strategy. Use data to help you pinpoint effective methods and channels and cater to customer wishes and emerging trends.
Make your products visible
One of the golden rules of selling products effectively is to ensure they are visible. Whether you sell online or in a physical store, it’s critical that customers can see and find products easily. You want your goods to stand out, and prospective buyers to love what they see. There are multiple ways to enhance visibility and visual appeal, from customised packaging and labelling to high-quality web images, video clips and photo galleries. It’s helpful to analyse data, such as page views, clicks and conversions, and ask customers to provide feedback to help you improve aesthetics, address issues and increase sales.
Provide essential information for customers
One of the main reasons why people don’t buy products is a lack of information. Research from Syndigo shows that around 50% of UK shoppers have decided against buying goods due to insufficient information. Providing useful details and comprehensive product descriptions can help you boost conversion rates and generate more sales. Simple things, like ordering printed plant labels to help you sell more plants at your store or a pop-up stall at an event, or adding sizing information, personalised recommendations and details about materials to your online clothing shop, can make a big difference. It’s also a great idea to add an FAQ section to your website and to ensure you offer responsive customer service and support. If you have an e-commerce business, live chat is a brilliant feature.
Capitalise on the popularity of reviewsMore than 90% of consumers check online reviews before buying products or paying for services. If you sell products, it’s hugely beneficial to capitalise on the popularity and influence of online reviews. You can do this by encouraging customers to share feedback, incentivising reviews and offering perks for recommending the business to others. To benefit from reviews, you must ensure that you achieve excellent scores. If your rating is low, this will turn customers off. Key drivers for shoppers include customer service and support, brand messaging and communications, product quality, shipping time and delivery fees.
