See your future at IKEA


To highlight that life happens everyday, IKEA let young couples sneak peak into the future and experience life-changing everyday events in advance.

A couple of months ago, IKEA collaborated with world-renowned hypnotist Justin Tranz to help young couples experience their products and solutions, in the future. Tranz, with over 6,000 stage shows in Vegas on his resume, quickly turned the IKEA bedrooms and bathrooms into a stage and passers into a stunned audience. After putting the couples willing to be hypnotized in trance, a state of sleepwalking where people are more open for suggestion, they were exposed to potential life-changing everyday events in a predicted future everyday life.

“At IKEA, we believe that life happens everyday. That it’s on those seemingly ordinary days the magic happens, when life takes shape and changes, and it’s for those moments we create our products and solutions”, says Johan Wickmark, catalogue manager at IKEA.

The experiment is about young people living out life’s big moments in IKEA bedrooms and bathrooms – rooms that IKEA is paying extra attention to this year, knowing that if everyone can start and end their day in a way that suits them, their everyday will become better as well.

“With the new IKEA catalogue we want to inspire people to look at their home in new ways, especially the bedroom and bathroom – where the everyday begins and ends”, says Johan Wickmark, catalogue manager at IKEA.

This video is rather cool, although if Eliza (or even Abbey for that matter) bring George home, I won’t be a happy parent!

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