Britax extends customer choice whilst supporting brand retailers
This month, child safety leader Britax, launches its brand new e-commerce website, giving customers the chance to click and buy its products directly from Britax.co.uk.
Customers will have the option to ‘Buy Now’ from any of the product pages listed on the site. Orders will then be processed and fulfilled by a local retailer or by Britax if there is not a retailer in the customer’s region. This approach will ensure that deliveries are met faster for customers and that retailers will also benefit from the extended digital offering.
“We believe it is important to offer parents as much guidance as possible when it comes to purchasing products for their children and our current website offers exactly that” commented Stuart Cartwright, Commercial Director UK & ROW at Britax. “Our new e-web store means that we can support our customers from start to finish – from the initial product research to completing the transaction online.”
Having recently been very frustrated trying to find Britax B-Agile Double stockist locally, this makes so much sense and I cannot wait to have a browse myself. May have to hide the hubby’s wallet though!