Iconic family skincare brand Sudocrem turns 90 this year! Loved by generations of mums and dads, the little grey tub with its bright red logo, was joined by little sister, My Little Sudocrem in 2018, a product to soothe on-the-go. Today, Sudocrem Antiseptic Healing Cream is hailed as the swiss-army knife of skincare, able to send acne packing, soothe nappy rash redness, quench the fires of sunburn and cater to just about every minor skin complaint in the book.
What gives Sudocrem that je ne sais quoi factor? The product combines of humble packaging, multi-purpose usage, a very reasonable price and a scent so nostalgic it transports anyone immediately back to that baby changing room. What better way to celebrate becoming a nonagenarian then, than by commissioning Sudocrem’s very own limited-edition birthday candle imbued with the distinct and evocative Sudocrem smell everyone knows and loves?
Nick Lang, Head of Marketing for Sudocrem says, “We wanted to celebrate the brand’s birthday with something that would play on the nation’s heartstrings, after all the sense of smell is attributed with being the most evocative and everyone recognises that Sudocrem scent! We’ve even set the candle in the original 1931 pot.”
The current Sudocrem family includes the classic Antiseptic Healing Cream; My Little Sudocrem, a portable product for on-the-go use; Care & Protect, for the prevention of nappy rash and Sudosalve, for the treatment of broken, sore and inflamed skin.
To celebrate turning 90, Sudocrem have sent me one of these limited edition candles to giveaway to one lucky reader.
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